Most DTC brands collect email addresses and never use them.

What I do

Email should be 25–30% of revenue for a consumable DTC brand. For most it sits near 12%, not because the copy is bad but because the flows were never built — nothing fires when someone subscribes, abandons a cart, or goes quiet for three months.

I build those flows in Klaviyo, fix the deliverability problems underneath them, and hand the whole thing over documented.

The 30-day build

• Full retention and deliverability audit, including SPF, DKIM and DMARC
• Six flows built and live: welcome, abandoned checkout, post-purchase, replenishment, winback, browse abandonment
• Popup and list-growth setup
• Six segments that actually get used
• A 30-day campaign calendar with the first four campaigns written
• A walkthrough recording, so your team can run it without me

The guarantee

I document your baseline in writing before I start. If email as a share of your revenue doesn't rise ten percentage points within 60 days, you get a full refund and you keep everything I built.

Conditions apply and you should want them to: platform access within five days, copy approvals inside five business days, flows left running. They're the things that make the result mine rather than luck.

Who this is for

DTC brands doing $30K a month or more, selling something people buy again — supplements, coffee, skincare, pet, anything on a 30 to 90 day cycle. If customers buy from you once a year, email won't carry the weight and I'll tell you so.